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- <text id=89TT1731>
- <link 93AC0358>
- <link 93AC0357>
- <link 89TT2961>
- <title>
- July 03, 1989: Big Blue's Chip Club
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1989
- July 03, 1989 Great Ball Of Fire:Angry Sun
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- BUSINESS, Page 44
- Big Blue's Chip Club
- </hdr><body>
- <p>IBM and six competitors join forces to take on the Japanese
- </p>
- <p> Of all the trade battles between Japan and the U.S., few
- have provoked more friction than the fight over the
- semiconductor industry. Ten years ago, U.S. companies
- manufactured 80% of the world's computer microchips, but since
- then the Japanese have taken over roughly that share. Last week a
- group of seven American computer companies, including archrivals
- IBM and Digital Equipment, announced a move that might help the
- U.S. recoup some of its lost ground. The companies will create
- a joint venture that will manufacture and sell dynamic
- random-access memory (DRAM) chips using IBM technology.
- </p>
- <p> U.S. companies currently account for only 10% of the world's
- production of the most advanced DRAM chip, the one megabit,
- which has enough memory to contain the equivalent of 100 pages
- of double-spaced text. The new venture, called U.S. Memories,
- plans to manufacture the next generation: the four-megabit chip.
- Last week IBM disclosed that it is already producing the more
- powerful semiconductor for use in its own computers and other
- products. That may give IBM a lead of several months over its
- Japanese rivals, who have yet to gear up mass production of the
- four-megabit semiconductor.
- </p>
- <p> The U.S. Memories plant, which may cost as much as $1
- billion to build, will not be ready for at least a year and a
- half. "They're going to have to hurry up if they don't want to
- fall too far behind," says Sam Navarro, who follows the
- industry for the investment firm Ladenburg, Thalmann. Despite
- the time squeeze, some experts believe U.S. Memories could
- capture 30% to 40% of the U.S. chip market by 1991.
- </p>
- <p> The venture must also win congressional approval before it
- can proceed, since antitrust law generally prohibits joint
- manufacturing ventures between major competitors. But experts
- predict that Congress will make an exception for U.S. Memories.
- Besides the potential gain in chips, they contend, the lessons
- learned from the DRAM joint venture could show American industry
- how to become more competitive in other high-tech areas,
- including high-definition television.
- </p>
-
- </body></article>
- </text>
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